Consumers see Matkahuolto as the most sustainable parcel and logistics brand in the industry

Finnish consumers see Matkahuolto as the most sustainable parcel and logistics brand in the 2025 Sustainable Brand Index study. The study is based on consumer perceptions and assessments of brand sustainability. Matkahuolto has now been ranked as the leading parcel and logistics brand for the third consecutive year and for the fourth time in the history of the SBI study.

“We have continued our consistent sustainability efforts, aiming to halve emissions across all our operations by 2030. It is great to see that our commitment to climate action has also resonated with consumers,” says Jaana Korkiakoski, Sustainability Director at Matkahuolto, commenting on the excellent result.

Protecting biodiversity and sustainable procurement as new focus areas

In 2024, we introduced biodiversity protection as a new theme in our sustainability program. This year, we are carrying out preliminary preparations to develop a strategy and monitoring framework for reducing our ecological footprint by the end of the strategic period.

In addition, we have incorporated sustainable procurement into our sustainability program for the first time, identifying it as a key development area. Moving forward, we will place greater emphasis on low-carbon products and services, as well as on suppliers’ own initiatives to reduce their carbon footprint.

“Our determined efforts to reduce transport emissions in Finland continue,” Korkiakoski concludes. “We will transition to fossil-free transport in our Parcel Services according to our transition plan updated in 2024. Additionally, we will continue promoting sustainable mobility in our Travel Services in collaboration with transport operators.”

Background to the Sustainable Brand Index study

The Sustainable Brand Index, Europe’s largest brand study focusing on sustainability, explores how sustainable consumers perceive different brands and why. The research methods are based on micro and macro trends, consumer behaviour, and brand analysis. Brands are selected for the study based on activity in the domestic market, turnover, market share, and brand awareness. The study covers nearly 1,600 brands and 36 industries in eight countries.

The Sustainable Brand Index study is based on the UN Sustainable Development Goals and takes into account social and environmental sustainability. In Finland, the study has been carried out since 2013 by the Swedish company SB Insight AB.