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Consumers see Matkahuolto as the most sustainable parcel and logistics brand in our industry

12.3.2024

Finnish consumers see Matkahuolto as the most sustainable parcel and logistics brand in the 2024 Sustainable Brand Index study. The study is based on consumer perceptions and assessments of brand sustainability.

“We have been working consistently on sustainability and are committed to targets and measures to mitigate climate change. We very much appreciate the feedback we have received from consumers and would like to thank them warmly. The recognition encourages us to continue working for a more sustainable world and also to communicate our achievements," says Jaana Korkiakoski, Sustainability Director at Matkahuolto, commenting on the great result.

Our climate roadmap guides our determined sustainability work

We have set ambitious, science-based climate targets that are in line with the Paris Climate Agreement. Our ambition is to halve our emissions from all our operations and be carbon neutral by 2030.

To support our sustainability work, we have drawn up a climate roadmap that guides us consistently towards our goals. In line with the milestones set out in our climate roadmap, we have over the past year and beyond succeeded in providing our production employees with sustainable and environmentally standardised workwear, gaining endorsement by the SBT initiative for our climate targets and switching to renewable fuels for 86% of our domestic trunk transport.

“But that’s not all. Our work to reduce emissions from transport in Finland continues," Korkiakoski concludes.

Read more about our sustainability goals and check out our climate roadmap.

Background to the Sustainable Brand Index study

The Sustainable Brand Index, Europe’s largest brand study focusing on sustainability, explores how sustainable consumers perceive different brands and why. The research methods are based on micro and macro trends, consumer behaviour and brand analysis. Brands are selected for the study based on activity in the domestic market, turnover and market share, as well as brand awareness. The study covers nearly 1,600 brands, 36 industries and 80,000 consumers in eight countries.

The Sustainable Brand Index study is based on the UN Sustainable Development Goals and takes into account social and environmental sustainability. In Finland, the study has been carried out since 2013 by the Swedish company SB Insight AB. You can find more information on the results of the Finnish Sustainable Brand Index here.

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