Finns value Matkahuolto – once again among the leaders in the Brand Valuation 2026 survey

The latest Brand Valuation 2026 survey conducted by Taloustutkimus shows the strong trust that Finns place in Matkahuolto's services. Matkahuolto's Parcel Services retained their position as the most respected brand in the courier, parcel, postal and delivery services category, while our Digital Transport Services once again ranked second in the transportation category.

Parcel Services: the most respected brand and the best value for money

Matkahuolto's Parcel Services outperformed all competitors in the three key metrics measured by the survey: Brand Appreciation Index, Customer Satisfaction Index and Net Promoter Score (NPS).

Respondents also considered Matkahuolto to offer the best value for money among all competitors in the category. In addition, Parcel Services were more strongly associated than competing brands with reliability, quality, sustainability, innovation and courage.

Digital Transport Services maintained a strong position as a trusted provider

Matkahuolto's Digital Transport Services also performed exceptionally well, ranking second in the transportation category. Respondents particularly associated Matkahuolto with reliability. In addition, Matkahuolto ranked second in perceptions related to sustainability and quality.

Recognition inspires us to keep improving

The results show that Finns value the quality and reliability of Matkahuolto's services. Matkahuolto is seen as a trusted partner. We will continue our long-term efforts to develop our services based on customer needs, so that we can continue to deliver on our promise: The Better Way.

The Brand Valuation 2026 survey is conducted by Taloustutkimus Oy. Data collection took place between April and June 2026. The survey covers 693 brands across 84 product and service categories. The target group consists of Finnish residents aged 15-79 nationwide, excluding the Åland Islands. The results have been weighted to reflect the national distribution of gender, age and place of residence.