Matkahuolto evokes the most joy, pride and positive feelings among consumers compared to its competitors
A recent study assessed the relationship of Finnish consumers to brands in the logistics sector. In addition to Matkahuolto, the brands studied included Posti, PostNord, DB Schenker, DHL, FedEx, UPS and Budbee. The effects of emotions on behaviour were predicted using a scientific brand matrix at both individual brand and industry level.
Matkahuolto emerged as the most positive brand in the survey. Of all the brands surveyed, the emotions most often associated with Matkahuolto were joy, pride, pleasure and satisfaction.
“More than 90% of Finnish consumers see Matkahuolto as a positive parcel delivery option, and we have the most satisfied customers. Satisfaction is also reflected in customer behaviour, as Matkahuolto’s market share increased last year and has continued to grow strongly this year. We are pleased that our persistent efforts to improve service quality and customer experience are paying off. We will continue to invest in continuous development in the future,” says Kati Nevalainen, Director of Parcel Services at Matkahuolto.
The survey was conducted, on the initiative of Posti, by the Finnish NayaDaya Oy and the Finnish Direct Marketing Association (FDMA) in cooperation with the market research company Norstat. The survey involved a thousand Finns who had bought goods from online stores in the last three months. The survey data was collected in June 2020.
For more information on the survey and its results, see https://www.nayadaya.com/post/how-logistics-brands-influence-consumers-in-the-era-of-corona-and-growing-e-commerce